George Boussenko

DESIGN & ILLUSTRATION

Premium Corporation Identity

BRANDING


CLIENT Premium Corporation

After acquiring distribution rights to various international brands in 2009, Prestige Housewares New Zealand had to re-brand itself as Premium Corporation Limited. During that time I was an in-house designer for Prestige, and created the Premium brand.

The objective of this new identity was to present the company as a consistent and modern brand, and also add a degree of flexibility for future projects and expansions.

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